Mission Statements can be like Tattoos

A mission statement could be like that. It can grow stale over time and not attract donors like it used to do. It may date itself by word choices. Sometimes your mission grows and you add new programs but your statement remains the same. Your mission statement is the start of creating good strategy. It’s on the first page of your web site or on the sidebar of your blog. It tells people what you do and how you do it. It reflects the need you want touch. The words are a call to discover more … [Read more...]