Good Plans Don’t Gather Dust

Having worked with a number of startup businesses over the years, I know creating a thoughtful strategic plan isn’t worth much unless you use it throughout the year to measure success. Used well, a strategic plan is an accountability document. As Betsy Haley and Kelly Campbell suggest, it’s a way to connect the dots from your mission to your programs. Connecting the dots starts with a mission statement. Here's a simple example. If our mission is to aid the homeless in creating better … [Read more...]

Why Strategy is the First Step in Fundraising

These days, most nonprofits worry about fundraising because the economy is in a slump. Donors want to know how their contributions matter within an organization. Grants, particularly for smaller nonprofits, are difficult to come by. Building a strategic path is integral to fundraising. It’s the first step a board takes in defining or course correcting the mission statement. Strategy articulates the mission by setting goals and determining the resources needed to reach those goals in the most … [Read more...]