Good Plans Don’t Gather Dust

Having worked with a number of startup businesses over the years, I know creating a thoughtful strategic plan isn’t worth much unless you use it throughout the year to measure success. Used well, a strategic plan is an accountability document. As Betsy Haley and Kelly Campbell suggest, it’s a way to connect the dots from your mission to your programs. Connecting the dots starts with a mission statement. Here's a simple example. If our mission is to aid the homeless in creating better … [Read more...]

Measurement is Second Nature

  In our everyday lives, we measure. We compare our work out performance over time. We go to a party and compare our appearance to someone else. We've done this type of measurement so long that it’s become second nature. When it comes to our organizations, why does it seem hard to figure out what to measure? What good does it really do? How can small nonprofits with overworked staffs find the time to do this? Strategy creation and measuring programs are important components in … [Read more...]