Mission Statements can be like Tattoos

A mission statement could be like that. It can grow stale over time and not attract donors like it used to do. It may date itself by word choices. Sometimes your mission grows and you add new programs but your statement remains the same. Your mission statement is the start of creating good strategy. It’s on the first page of your web site or on the sidebar of your blog. It tells people what you do and how you do it. It reflects the need you want touch. The words are a call to discover more … [Read more...]

Why Strategy is the First Step in Fundraising

These days, most nonprofits worry about fundraising because the economy is in a slump. Donors want to know how their contributions matter within an organization. Grants, particularly for smaller nonprofits, are difficult to come by. Building a strategic path is integral to fundraising. It’s the first step a board takes in defining or course correcting the mission statement. Strategy articulates the mission by setting goals and determining the resources needed to reach those goals in the most … [Read more...]