Mission Statements can be like Tattoos

A mission statement could be like that. It can grow stale over time and not attract donors like it used to do. It may date itself by word choices. Sometimes your mission grows and you add new programs but your statement remains the same.

Your mission statement is the start of creating good strategy. It’s on the first page of your web site or on the sidebar of your blog. It tells people what you do and how you do it. It reflects the need you want touch.

The words are a call to discover more about you. To Write Love on Her Arms has a fresh and compelling mission statement. This one from charity:water is straight forward but its placement on the page right below an overarching video that transforms the words to an experience is brilliant.

When was the last time you really looked at your mission statement? Better yet, when was the last time your board reviewed it? Do you need to scrap part of it or add to it? Does it really capture what your organization does today?

Does your mission statement work as hard as you do?


Image by DarkGuru