Good Plans Don’t Gather Dust

Having worked with a number of startup businesses over the years, I know creating a thoughtful strategic plan isn’t worth much unless you use it throughout the year to measure success. Used well, a strategic plan is an accountability document. As Betsy Haley and Kelly Campbell suggest, it’s a way to connect the dots from your mission to your programs. Connecting the dots starts with a mission statement. Here's a simple example. If our mission is to aid the homeless in creating better … [Read more...]